photo from — PlanviewBlog
There’s a considerable debate in the DPM (Digital Project Management) sector at large: Is digital project management a position or a talent in our developing digital world? But first, before we get to that;
We are living in a technological era. Billions of creative individuals work on a wide range of initiatives that fuel our real and virtual lives in our digital environment. People who create what we see on our devices are experts at organizing, coordinating, cooperating, and, producing.
And those are the people who constitute digital project management, and the digital project manager is, of course, at the core of it all. If you’ve stumbled on these phrases in chats at work but aren’t sure what they mean, we’ll explain them.
What Do People Think About Digital Project Management?
Before I describe what Digital Project Management is, I felt it would be useful to discuss several points of view on it.
To begin, study Adam Edgerton’s definition of a digital project manager to better understand this specific project management discipline. In his paper “What is the Role of a Digital Project Manager?”
… project manager needs a much broader skill set than the ability to create Gantt charts, track budgets, and manage scope. Metal Toad project managers are truly directors of their projects, owning them in their entirety from inception to go-live and beyond.
Barnes, like Adam Edgerton, believes that such project management necessitates a variety of roles. In his post, What Does Project Management Mean to Me? Sam Barnes explores project management in its digital form. he states:
Project Managers have to master the art of being the office chameleon, blending into very different environments at the drop of a hat. One minute you’re talking to irate developers about server issues and working out how best to help resolve the issue, the next you’re in a Director’s office talking about financial reporting and finally following up by briefing a photographer on the creative direction you’d like them to take.
Finally, examine what Osman Gani advises in his paper on Digital Project Management:
It’s a streamlined process of managing online projects from concept to execution within budget and in a timely fashion. The end result is ensuring that businesses utilizing the service reach their online marketing goals and other goals that were put forward… Managing web projects involves certain steps to ensure successful completion…
These are only a few of the numerous definitions available for Digital Project Management. Now that we’ve established some of the viewpoints of this form of project management, let’s look at how you may correctly comprehend what it comprises.
What is Digital Project Management?
Digital project management is a relatively new concept in today’s industries. As a result, there are numerous approaches to comprehending it. Some call it project management with a digital twist. Some people do not believe it is project management in any way. It’s often used synonymously with IT project management. Now, what exactly is digital project management?
The goal of digital project management is to get tasks completed in a virtual world. Perhaps that is overly simplistic.
The trouble is, while digital project management has a straightforward purpose, it can use a variety of complicated technologies to accomplish it.
Check out this video on the principles of digital project management for more visual learners.
Individuals Involved in Digital Project Management.
Digital project management necessitates planning and a diverse set of skills. The material you see on YouTube, the influencers’ blogs you read, or the financial planning tool that helps you keep track of your money did not emerge overnight. The folks behind those films or programs needed to know why they were doing it, what advantage it would provide, who would study their material, including using their service, what infrastructure would bring everything together, and how much it would cost.
Business analysis, digital marketing, consumer experience, user experience, style, content creation, technology development, and other components are included.
Digital project management necessitates extensive preparation and the integration of all of the components required to create a digital project.
Elements of Digital Project Management.
Let’s look at five components of digital project management, specifically when it comes to producing digital experiences.
Given the multiple parts of the job, there are some abilities that an effective project manager should have or learn quickly. The manager should have solid interaction and time management skills, be receptive to suggestions to improve the methodology without working long hours and understand the balance between micromanaging and providing insufficient direction. In this regard, DPM retains aspects of traditional project management.
The project manager should analyze modern project management software for its usefulness to the project as well as its simplicity of implementation and learning in the digital realm. Word and Excel are no longer acceptable in this domain.
Finally, the project manager must select a technique for the project, like the agile method or scrum.
The final question is critical for two primary reasons. For starters, a rigorous methodology or tool might annoy staff members all through the project, negating the objective of digital project management. Second, if the finished product is not extensible, the entire endeavor becomes pointless because it requires fully rewriting the product.
The final bullet item is important because it manages risk and enables for swift necessary adjustments if you discover a divergence from the target. There is software available to help in performance and project evaluations with stakeholders and clients.
Before turning over the output to the stakeholders or client, ask one last question: Have we met all of the project requirements and satisfied the scope?
Ultimately, your software should be able to be distributed across all digital channels when delivering a digital experience.
The importance of digital project management and the function of a digital project manager is growing. Cloud-based solutions are used by project managers to keep projects running efficiently and reliably.
Thanks for the audience!
Please leave a comment if you have any thoughts on the subject — I am always eager to learn and improve!