Microsoft Outlook is one of the most well-known and reputable email clients, with an estimated 400 million users. However, despite its great popularity, many email marketers have a conflicted relationship with Outlook, largely due to its intricate rendering standards.
These rendering standards can make both creating and testing emails difficult. And this is exactly why many Outlook users opt for using email templates, as once perfected, email templates can be used over and over again, thus avoiding rendering issues.
In this article, we are going to provide you with a guide on creating email templates in Outlook. So, if you are interested in learning more, keep on reading!
Just like in Word and Excel, templates in Outlook are documents that come with specific details and/or formatting already included, which don’t need to change from message to message.
Using templates helps save time and effort as you can create emails with the same ones repeatedly, with minor or even major modifications, of course. Therefore, you don’t have to compose each new email from scratch. Instead, you can just use a saved template.
When saved on your device (“File” -> “Save As” -> “Outlook Template (*.oft)”), Outlook templates have the .oft file extension. And by default, the folder where all your templates can be found will be C:\Users\UserName\AppData\Roaming\Microsoft\Templates.
Whether you want to send appreciation emails, a business proposal, a newsletter, an email informing customers about new terms and conditions, or something completely different more than once, you can use Outlook email templates.
A template will come with the same email content each time, so you will only have to change a few details for each new recipient.
To create an Outlook email template, follow these steps:
Suppose you want to change the font, color, or spacing to improve the look of your template content.
To do that, first, choose the template you want to edit so its content loads in the message window.
Then, select the “Format Text” option in the top menu bar, which will provide you with a range of different editing tools. Using those, you can change things such as font size and style, text color, spacing, indentation, etc.
Once you are happy with the edits, feel free to proceed with sending the email.
Using templates to save time while responding to repetitive emails is the entire point of creating and utilizing email templates. But besides template creation, Outlook also offers a range of other features that facilitate providing quick and easy responses.
Quick Parts is an Outlook feature used to save and insert reusable pieces of content. These pieces of content are usually phrases or blocks of text but can also include tables, images, and custom formatting.
So, how do you create a new Quick Parts item? It is quite simple!
Let’s say you want to save some text that you wrote in Outlook as a Quick Parts item.
You start off by selecting the text. Then, in the Outlook menu bar, click on “Insert”. This should open up a sub-menu on which you need to click the “Text” option.
The “Text” option itself will open a new sub-menu with a “Quick Parts” option. Click on this option and then on “Save Selections To Quick Part Gallery”. By doing this, you have successfully saved your text as a Quick Parts item.
Now, to use a saved Quick Parts item, you simply need to type in its name and press F3 for the name to be replaced with the full content.
As an alternative, you can also type in part of the Quick Parts item content. This should lead to a suggestion popping up, which you can then use by pressing the Enter key.
Thus far, we have seen that Quick Parts items are very simple to use, but they do come with some downsides.
For starters, the Quick Parts Gallery lacks a search function. Meaning that if there are numerous Quick Part entries, you will have to search through all of them to find the one you need.
On top of that, a Quick Parts item cannot be edited, so you won’t be able to change anything in your previous entries, not even a letter or a word.
Quick Steps are shortcuts that let you carry out a sequence of actions in one click. Examples include using an existing template to create a new email, moving emails to a specific folder and marking them as unread, sending a reply and then deleting the original message, and so on. In addition to this, with Quick Steps, you can also prefill the subject, To, Bcc, and Cc fields.
To create a Quick Steps shortcut, click on “Quick Steps” on the menu bar of the “Home” tab. Then select the “New Quick Step” option from the dropdown menu that appears.
Once you have done that, you’ll need to name your Quick Step and select the actions this shortcut should perform.
Existing Quick Steps can be changed by again clicking on “Quick Steps” and then selecting the “Manage Quick Steps” option.
This should open a window containing all your Quick Steps, where you should select the one you want to change and then click on “Edit” to swap the actions, keyboard shortcut, icon, and other details assigned to the Quick Steps.
Lastly, if you want to send an email template message using a Quick Step, the template content will need to be inserted in the “Text” field of the “Edit Quick Step” window when creating the shortcut. But do keep in mind that with Quick Steps, you can only use plain text templates, which might not be suitable for every purpose.
Email signatures are an essential component of official communication since they help build brand recognition.
All Outlook users can use signatures in their emails.
To create one, click on “Signature” in the “Insert” tab.
Next, a window will appear in which you can add and customize your email signature. And if you so wish, you can set a different signature for new emails and replies/forwards.
Stationery in Outlook is a tool that provides you with different backgrounds and patterns as well as unified design elements, such as fonts, bullets, colors, and effects for creating customized HTML-formatted emails.
Within the tool, there is also a predefined list of Outlook stationery and themes.
To begin using Outlook Stationery, you first need to change the format of your message to HTML by going to “File” – >”Options” – >”Mail” -> “Compose messages” and selecting “HTML” from the “Compose messages in this message format” list.
Then, go to “File” – >”Options” – >”Mail” -> “Stationery and Fonts” – > “Personal Stationery” – > “Theme”. There, you should be able to choose the theme or stationery you want to use as well as the font options.
It’s important to note that your selection will be applied to all messages.
If you want to use a theme or stationery on just one message, go to “Home” – >”New” – >”New Items” -> “Email Message Using” – > “More Stationery” – > “Choose a Theme” and then make your theme or stationery selection.
Finally, compose your new HTML-formatted message and send it off.
To save your message, click on “File” -> “Save As”, and your message should be added to the following location as a .html file:
While Outlook can be great for creating simple email templates quickly and easily, it’s not the best choice for testing those same templates.
Why? Well, for two reasons:
To avoid dealing with either of the two issues, you should opt for using a proper testing solution such as Mailtrap Email Sandbox.
With Mailtrap Email Sandbox, you will be able to preview emails created with your template, analyze the email’s HTML/CSS code, check the support for the code across popular email clients, check the spam score, validate headers, and do much more. And since Mailtrap Email Sandbox allows you to create and use virtual inboxes to which you then send your testing emails, you have no risk of spamming anyone in the process.
To start testing with Mailtrap Email Sandbox, first create a Mailtrap account.
Then, simply use the dedicated email address of your virtual inbox (available for users of the Business and higher plans) to send your first test email from within Outlook.
The email should arrive shortly, and you will be able to find it under “Sandbox” – > “Inboxes” in Mailtrap, where you can start with the inspecting and debugging.
If, on the other hand, you want to send the test email from an email-sending script, MTA, email client, or some other system using SMTP credentials, Mailtrap Email Sandbox will provide you with the credentials for each of your virtual inboxes.
Besides the dedicated email addresses and the SMTP credentials, you also have a third option of sending the test email using a configuration code available in 20+ different frameworks. Pretty convenient, right?
To learn more about the Mailtrap Email Sandbox setup process, as well as all the features of the solution, please refer to the Mailtrap knowledgebase.
There are a number of methods that you can use to create and send an effective email campaign via Outlook.
The best approach to understanding these methods is to become accustomed to the Outlook environment, as you may end up figuring out a dozen more workarounds other than the simple template usage we described in this article. And trust us when we say the more workarounds you know, the better!
That's it! Thank you for reading our guide. :) It was originally published on the Mailtrap Blog, you can check it out here: https://mailtrap.io/blog/create-email-template-outlook/