In our previous post, we reviewed Sendgrid, Mandrill, and Mailgun – the most popular email sending services. “Test your emails before actually sending them”: each of them repeats this mantra, as does anyone who deals with email development. But do these services offer enough options for quality email testing? Let’s have a closer look at the checkpoints and see if there is a need for a special testing service.

Are you just starting to work with email sending platforms or comparing solutions in order to switch? Which features matter the most? And how do you avoid getting lost in the wide variety of options? At Railsware we use several tools to communicate by email with our clients, candidates, Mailtrap users, and more. Let’s review some of the most popular email infrastructure services: Sendgrid, Mandrill, and Mailgun.

In a world teeming with social media and video content, it’s easy to dismiss email marketing as an obsolete strategy. But with 3.9 billion active email users worldwide, email marketing is still alive and kicking. However, effective email campaigns are the real challenge. The key to getting positive results from email marketing? A/B testing.