HTML is nearly as old as the internet, and so is one of its most common schemes: mailto. And, even though so many things have changed since then, good ol’ mailto is still widely used and taught in HTML courses all around the world.

The way it works is very simple. When placed behind a text and clicked/tapped afterward, it triggers a default email client to be opened and a new email message creator pops up on a screen. Usually, one or more fields are already pre-populated to make life easier for a sender (and make typos, and subsequent email bounces, impossible).

We’re going to explore different methods of customizing  html mailto links. We’ll also talk about whether it’s still a good approach in the 2020s, and whether there are any viable alternatives. Let’s start!

Sending the same letter to a large group of people is definitely cost-efficient, but is it effective? In this post, I explain what broadcast emails are, why marketers use them, and how you can send such letters to your audience.

If you want to learn what iCloud SMTP is all about, what it’s used for, and, of course, how to use it, you’ve come to the right place! 

To skip the formalities and jump straight ahead to iCloud SMTP configuration, [click here].