This case study explores the potential of using OpenAI's GPT-3 to build cost-effective lead generation tools.

The article highlights the benefits of creating free-to-use tools that harness the power of AI, such as increased availability and brand awareness, cost-effectiveness, improved SEO, and virality. The tech stack used for the project includes Next.js, Netlify, GPT-3, and Supabase.

The project features a simple user flow that allows users to input a job offer, cleanse and generate a cover letter with GPT-3, and retrieve customer contact information. The main benefit of the project is its maintainability, with the entire Next.js project relying on one external API.