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@nataliiapolomkina shared a post, 1 month ago
Mailtrap

How to Stop Emails Going to Spam

Inbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the global IPR has grown from 79% to 85%. This means that only one in six commercial emails miss the target. Would you like to achieve this rate or even improve it for your marketing purposes? Below, you’ll find a comprehensive guide on how to stop your emails from going to spam.

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@nataliiapolomkina shared a post, 1 month, 2 weeks ago
Mailtrap

BIMI: the New Word in Email Authentication

Here we go again. Just when you figured out what all these weird abbreviations (DKIM, SPF, DMARC) are, one more pops up on the horizon. Weren’t you safe enough already? Weren’t the spoofers, seeing your robust DNS records, quietly running away? Not all of them. The bad news is that you need to become familiar with the new kids on the block –  BIMI records. Good news – we’ve got them covered for you. Read on!

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@nataliiapolomkina shared a post, 1 month, 3 weeks ago
Mailtrap

PTR Records and Why They Matter for Emails

Sorted out authentications? Check. Built a domain reputation? Check. Avoided spam filters at all costs? Check. The list of things for improving deliverability goes on and on. Let’s add one more thing to the list then because PTR records can make a difference too. What are they about? How do you add them properly? Let’s see!