In a nutshell, an email hosting provider is a company renting out space in one of its servers for users to store their emails. There is a large pool of email hosting services out there for businesses to pick and choose from. Professional email hosting providers usually vary in terms of what they offer, such as disk space, trial period, pricing, supporting authentication protocols, and so on.

Perhaps the only case where an everyday regular person pays for any email service is when you have a ton of vacation photos that force you to get a family email hosting plan. However, if you are a business that deals with sensitive data, and with today’s strict privacy laws such as GDPR most data are sensitive, you most probably do need a dedicated email server hosting. After all, no one wants to pay a hefty fine for a data breach or unintentional mishandling.

Would you believe that the first mass email marketing campaign was sent in 1978? Yes, 54 years ago, Gary Thuerk, the man dubbed the Father of Spam, sent a few hundred emails and got the ball rolling for commercial email. Since then, this has become one of the most effective and popular tools in marketing.

But with great power comes great responsibility confusion (yes, the strikethrough was on purpose 😉 ). 

Many of you reading this article probably find yourself in a situation where you have an email marketing list with tons of subscribers but no idea what type of marketing emails to send them or even what options you have.

To help clear up this confusion and leverage the great benefits of email marketing, we’ll go on a deep dive into all the ins and outs of this direct marketing method.

So, let’s dive in!

Inbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the global IPR has grown from 79% to 85%. This means that only one in six commercial emails miss the target. Would you like to achieve this rate or even improve it for your marketing purposes? Below, you’ll find a comprehensive guide on how to stop your emails from going to spam.