In a world teeming with social media and video content, it’s easy to dismiss email marketing as an obsolete strategy. But with 3.9 billion active email users worldwide, email marketing is still alive and kicking. However, effective email campaigns are the real challenge. The key to getting positive results from email marketing? A/B testing.

This guide delves into the practicalities of using Cypress, an advanced web application testing framework that can be integrated with various email testing tools. You’ll gain insights into executing crucial test cases, including ensuring the reliability of email services for functions like password reset and other essential workflows. We’ll cover how to validate email delivery, content accuracy, and cross-platform rendering.

If you’re familiar with Cypress’s functionalities, jump directly to the how-to section.