In this post, I explain what email marketing segmentation is, how to segment your email database, and what best practices to follow. I also show you many examples from my personal inbox. So if you want to engage your subscribers with highly relevant, personalized messages that strengthen brand loyalty and increase ROI, keep on reading.

When your marketing emails get to Spam, it’s bad. When transactional emails get to the Junk folder — it’s a catastrophe. Simply put, emails that land in Spam waste your resources, worsen your sender’s reputation, and potentially drive your clients away. 

The good news is, that you can influence the number of emails that get to the primary Inboxes. In this post, I will:

help you better understand the intricacies of how email service providers (ESP) assess your emails, 

explain how to calculate your inbox placement rate,

share the best practices to increase inbox placement,

and much more.

Buckle up! 

If you’re a beginner like me and have spent hours unsuccessfully searching for the right piece of content or GitHub page that covers how to use Google App Script to send email, you’re in the right place!

In this article, I will take you step by step through the process of sending emails via Google Scripts.

So hold tight; we’re in for a ride!