As a robust CRM platform, Salesforce enables users to send all sorts of emails from its platform, from customer service emails to full-blown automated marketing campaigns. 

However, it can be a bit hard to figure out which method you should be using. Should you send emails with Gmail or Yahoo? Should you use an Email Relay? Maybe you should build Flows and send automated emails? 

In today’s comprehensive guide, we answer all these (and some other) questions and provide a step-by-step tutorial on sending emails from Salesforce. 

This article emphasizes the importance of email marketing for hotels, detailing its role in customer acquisition, booking generation, and guest relationship building. It outlines specific stages of the customer journey and provides examples of successful email campaigns from notable hotels. The piece offers a balanced overview of email marketing for hotels, including pros, cons, best practices, software recommendations, and templates for various email types. Overall, it serves as a practical guide for implementing effective hotel email marketing strategies.