Jira has many flaws that have been picked on by countless competitors like monday.com. Yet there’s a reason why Atlassian dominates the project management market with a whopping 86.63% in bug-and-issue-tracking market: the flexibility and customizability of their solutions.

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Adopting well-defined business process management (BPM) is crucial for minimizing delays and maximizing team performance. 

Atlassian tools, like Jira and Confluence, play an essential role in establishing and supporting such processes. While they serve different purposes, both tools can bring value depending on your team’s needs, goals, and the nature of a task.

In this article, I’ll explain each tool’s strengths and which to use in which cases.

The product owner plays an important role in Agile development since he is responsible for expressing stakeholders’ interests and guaranteeing the product meets the needs of the stakeholders. In this context, Jira is a Product owner’s best friend when it comes to managing tasks and establishing a viable Jira roadmap for a smooth project.

Read further to learn more about the Jira Backlog and its features.