As someone with extensive marketing experience, I understand the effectiveness of targeted email campaigns and all the benefits they can bring to a business. If you are also considering this approach but are unsure:

if it’s worth it;

how to start;

what it will cost you;

buckle up! In this post, I will answer all of your questions!

Why is email analytics important? Because email is one of the main channels of converting users into customers. Even if you are not a marketer but a developer, for example, who is configuring email notifications, you should still analyze the performance of your messages. However, email analytics is often underestimated. So, let’s discuss which types of email campaigns you should measure, define the most important email metrics, and also put together an overview of email analytics tools.

While Salesforce’s testing capabilities are sufficient for running small deliverability tests or previewing your emails, they may not be enough for inspecting and debugging emails in detail. Plus, some methods may bear the risk of spamming contacts with test emails. 

That’s where Mailtrap Email Testing comes into play. And today, we’ll teach you how to execute various tests in Salesforce using Mailtrap.