There’s nothing more frustrating than spending hours on planning, research, preparation, and finally launching your email campaign — only to find out you’ve made it to a spam list and your emails go straight to the junk folder. Getting to a spam list is a major setback that affects your sender reputation, email deliverability, and all marketing efforts.

In this guide, we’ll break down what spam email lists are, how to remove your email from these lists, and, most importantly, how to avoid ever ending up on one.

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As someone with extensive marketing experience, I understand the effectiveness of targeted email campaigns and all the benefits they can bring to a business. If you are also considering this approach but are unsure:

if it’s worth it;

how to start;

what it will cost you;

buckle up! In this post, I will answer all of your questions!

Why is email analytics important? Because email is one of the main channels of converting users into customers. Even if you are not a marketer but a developer, for example, who is configuring email notifications, you should still analyze the performance of your messages. However, email analytics is often underestimated. So, let’s discuss which types of email campaigns you should measure, define the most important email metrics, and also put together an overview of email analytics tools.