Amazon at 30: what next for 'The Everything Company'?

Amazon, founded in 1994, has grown to have 175 "fulfilment centres" worldwide, selling millions of stock items daily and providing countless services from streaming to home camera systems. Despite criticism, the company faces the challenge of continual growth and innovation in an ever-changing landscape, potentially needing to address regulatory concerns and competition from emerging markets and Chinese rivals. The future success of Amazon may hinge on its ability to adapt and remain competitive in the face of evolving technology and consumer habits.