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Semantic IDs and multimodal embeddings shake up recommendation systems by wrestling the cold-start conundrum and taming those unruly long-tail items. Armed with transformer wizardry and bold variational autoencoders, they rev up user preference predictions like nobody's business.
Enter M3CSR. It flexes its dual-tower muscles, wielding multimodal embeddings like Thor's hammer. Visuals, text, and audio all play nice together, jiving with user behavior to supercharge CTR and engagement. Meanwhile, FLIP pulls off a daring stunt: straddling ID-based models with the suave LLMs. It nails CTR predictions through cross-modal data acrobatics, leaving single-modality setups in the dust. Surprising? Maybe. Effective? Definitely.
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