Top alternatives to choose
- Mailtrap: the best option for start-ups of all sizes, unicorns, and large enterprises that need a comprehensive, reliable, and easy-to-use solution for all of their email needs with complete control over their email infrastructure performance and high deliverability rate.Â
- Postmark: ideal for small to medium-sized businesses that prioritize email deliverability, tracking performance, and easy-to-use interface with a wide range of analytics options.
- SparkPost: great choice for small businesses and medium-sized ones thaft need robust analytics and good integration capabilities for improved email marketing.
- Mandrill: well-suited for businesses that prioritize high-quality personalized emails and are already using Mailchimpâs email marketing service.
- Amazon SES: suitable for senior full-stack developers and businesses that already use other AWS services, have a good understanding of their email deliverability and require a simple, cost-effective transactional email sending service.
Looking for Mailgun alternatives: Criteria
Functionality
When searching for a Mailgun alternative, it is essential to carefully evaluate some of your specific needs. Here are a few examples of what these can be:
- Real-time analytics: If you need to track the performance of your emails in real-time. This can include metrics such as open rates, click-through rates, and bounce rates.
- A/B testing: If you want to test different versions of your emails to see which performs better. This can allow you to test different subject lines, email templates, or calls-to-action to see which version is more effective.
- Email template customization: If you need to create custom templates for your emails. This can allow you to create branded and visually appealing emails that reflect your businessâs style and personality.
- Email validation tools: If you need to ensure that your email lists are up-to-date and free of invalid or inactive email addresses. This can help you improve deliverability and avoid spam complaints.
Reliability
To ensure the successful delivery of your transactional emails, consider choosing an email service provider that has the following:
- Strong reputation for reliability
- Track record of successful email delivery
- Good uptime and delivery speed
- Strong ability to handle:
- High-volume sending and delivery
- Spam complaints
- In-depth analytics
- Email testing tools
Ease of integrationÂ
Itâs essential to ensure that your chosen service integrates smoothly with your current systems. This can involve factors such as:
- Availability of API documentation
- User-friendly interface
- Pre-built integrations
- The overall complexity of the integration
Trouble-free integration is crucial to ensure that the email service provider fits seamlessly into your current workflow and does not cause any disruptions or difficulties that will cost you in the long run.
Meeting your budget
Transactional email services can vary significantly from free plans to paid plans. So when choosing an alternative to Mailgun, consider the following:
- Your long-term budget
- What features can you compromise onÂ
The ideal route is to look for a provider that offers a transparent pricing structure that aligns with your sending volume and needs. Keep in mind that you always want to choose a service that allows you to easily and quickly scale when needed in the future.
For example, Mailgun has the following pricing structure:
- Flex Plan:
- $0 for 3 months & 5,000 emails
- $0.80 for every 1,000 extra emailsÂ
- $1.20 for every 100 validationsÂ
- Foundation Plan:
- $35/month for 50,000 emails to $75/month for 100,000 emails
- Growth Plan:
- $80/month for 100,000 emails to $650/month for 1 million emails
- Scale Plan:
- $90/month for 100,000 emails to $1,250/month for 2.5 million emails
- Enterprise Services:
- Custom pricing for over 2.5 million emails
- Custom pricing for over 2.5 million emails