Boost Your Website’s Authority With These 13 Link-Building Email Templates

Link-building, an integral part of search engine optimization (SEO) and digital marketing, enhances a website’s visibility and ranking in search engine results. A common and effective strategy for quality backlinks is through link-building outreach templates, mainly via cold email outreach. 

This article focuses on these templates, providing practical tools for creating impactful emails that foster connections, collaborations, and the ethical acquisition of valuable backlinks, making your link-building campaign more efficient and successful.

13 Backlink request email templates

Below are 13 effective link-building outreach email templates for various backlink request scenarios that will help to increase the open rate and, more importantly, the reply rate.

1. Email Template for Requesting Backlinks

Subject line: 🚀 Let’s Boost Our Websites Together! 

Hey [Recipient's name],

Hope you're doing well! I'm [Your name], the [Your position] over at [Your company name/website], and I've got an idea that might be a game-changer for both of us.

Your site is fantastic — I'm a fan of [mention something specific about their site], and I think we've got some cool overlap in what we do. So, here are some ideas I have in mind:

- Guest posts swap — how about we trade some killer articles? I’ve got some topics that will wow your readers, like [Topic 1], [Topic 2], and I’m all ears for your ideas, too!

- Link exchange — we could sneak in relevant links in our existing or future content.

- Content collaboration — what if we join forces and co-create something epic? I bet our audiences would dig it!

I'm all about win-win situations, and this could be a big one for both of us. I am keen to hear your thoughts and open to any other awesome ideas you have.

Ping me back if this sounds as exciting to you as it does to me. And if it's not your cup of tea, no worries — just let me know.

Catch you later!

[Your full name]

[Your cool title]

[Your company]

[Your contact details]

2. Link-Building Follow-up Email Template

Subject line: 🌈 Did Our Collab Idea Get Lost in Email Space?

Hey [Recipient's name],

I am just popping into your inbox one more time about our potential link-building collab. I promise not to become an email ghost haunting your inbox — this is just a friendly nudge! 😊

We're still super excited about the possibilities:

- Swapping guest posts that our readers will love

- Linking up our content where it makes sense

- Any other genius idea you might have up your sleeve

If you're swamped and haven’t had a chance to think it over, no worries! I totally get it. But if you're up for a chat or want more info, I'm all ears (or eyes, since we’re in the email space).

On the flip side, if you’re not feeling it or it’s a “not now” kind of thing, just give me a shout — no pressure!

Looking forward to the possibility of making something great together. Let me know your thoughts when you get a chance!

Cheers,

[Your full name]

[Your cool title]

[Your company]

[Your contact details]

3. Guest Blogging Collaboration Template

Subject line: 🌟 Let’s Create Some Content Magic Together!

Hey there [Recipient's name],

I've been diving into the world of [Their website's name], and wow — I'm hooked! Your post on [mention a specific article or topic] blew my mind. It got me thinking...

I'm [Your name], [Your title] over at [Your website/company]. We're all about [briefly describe your niche or expertise], and I've got a hunch that your readers might just love what we have to say.

So, here’s a fun guest post idea I have in mind:

- Collab topic: [Proposed topic] — I think this could really resonate with your audience.

- Our twist: [Brief outline of your unique angle or perspective].

- What's in it for your readers: [Explain the benefits and takeaways for their audience].

Let's mix our expertise and give your readers something fresh and exciting. We'd be thrilled to return the favor and feature some of your outstanding content on our platform!

Let's chat if this sounds as exciting to you as it does to me! If not, no hard feelings — just let me know.

Thanks for considering this little pitch. I can't wait to team up and create something both our audiences will adore!

Best vibes,

[Your full name]

[Your cool title]

[Your company]

[Your contact details]

4. Follow-up on Guest Post Collaboration Request Template

Subject line: 🌈 Quick Check-in: Our Guest Post Idea

Hi [Recipient's name],

I hope you're having a fantastic day! I'm just hopping back into your inbox regarding the guest post collaboration I suggested for [Their website's name]. In case my previous email got lost in your inbox, here’s a little follow-up to remind you!

I'm still super excited about sharing our expertise with your readers. To jog your memory, the topic I proposed was [Briefly reiterate proposed topic] — I think it could be a big hit!

No worries if you're swamped and haven’t had a chance to check it out! But if you're intrigued and want to know more, I’m here and happy to chat!

And hey, if it’s not the right fit or timing for you, that’s okay. Just shoot me a quick note to let me know, and I won’t bug you again. Promise! 😊

Thanks a bunch for considering this. I'm crossing my fingers we get to collaborate on something awesome!

Cheers,

[Your full name]

[Your cool title]

[Your company]

[Your contact details]

Unlock the power of successful link-building email templates with a sneak peek from Mailtrap's blog. Dive into the full article for an in-depth exploration of various templates, expert tips, and best practices. Read more