In a world teeming with social media and video content, it’s easy to dismiss email marketing as an obsolete strategy. But with 3.9 billion active email users worldwide, email marketing is still alive and kicking. However, effective email campaigns are the real challenge. The key to getting positive results from email marketing? A/B testing.

This guide delves into the practicalities of using Cypress, an advanced web application testing framework that can be integrated with various email testing tools. You’ll gain insights into executing crucial test cases, including ensuring the reliability of email services for functions like password reset and other essential workflows. We’ll cover how to validate email delivery, content accuracy, and cross-platform rendering.

If you’re familiar with Cypress’s functionalities, jump directly to the how-to section.

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I’m starting a new series all about Kubernetes.

Email preview and rendering tools are an essential part of the workflow whether you’re a developer setting up email sending or a marketer crafting campaigns. 

For about a month, I tested the most popular options on the market to find the best email preview tools. I split them into two segments: tools tailored to developers’ needs and tools created with marketers in mind. 

Below I’ll share my findings and personal experience and add to that with valuable information gathered from other users.