I’ve seen so many good and bad business-to-business (B2B) emails and I’ve decided to use real examples to show you what makes a great B2B email and how to craft one.

In this guide, you will learn strategies for successful B2B marketing emails, see some real-world B2B email marketing examples from my inbox and and other sources, and understand what makes an effective email that drives results. 

Let’s dive in!

In this post, I explain what email marketing segmentation is, how to segment your email database, and what best practices to follow. I also show you many examples from my personal inbox. So if you want to engage your subscribers with highly relevant, personalized messages that strengthen brand loyalty and increase ROI, keep on reading.

When your marketing emails get to Spam, it’s bad. When transactional emails get to the Junk folder — it’s a catastrophe. Simply put, emails that land in Spam waste your resources, worsen your sender’s reputation, and potentially drive your clients away. 

The good news is, that you can influence the number of emails that get to the primary Inboxes. In this post, I will:

help you better understand the intricacies of how email service providers (ESP) assess your emails, 

explain how to calculate your inbox placement rate,

share the best practices to increase inbox placement,

and much more.

Buckle up!