I’ve seen so many good and bad business-to-business (B2B) emails and I’ve decided to use real examples to show you what makes a great B2B email and how to craft one.

In this guide, you will learn strategies for successful B2B marketing emails, see some real-world B2B email marketing examples from my inbox and and other sources, and understand what makes an effective email that drives results. 

Let’s dive in!

In this post, I explain what email marketing segmentation is, how to segment your email database, and what best practices to follow. I also show you many examples from my personal inbox. So if you want to engage your subscribers with highly relevant, personalized messages that strengthen brand loyalty and increase ROI, keep on reading.

When your marketing emails get to Spam, it’s bad. When transactional emails get to the Junk folder — it’s a catastrophe. Simply put, emails that land in Spam waste your resources, worsen your sender’s reputation, and potentially drive your clients away. 

The good news is, that you can influence the number of emails that get to the primary Inboxes. In this post, I will:

help you better understand the intricacies of how email service providers (ESP) assess your emails, 

explain how to calculate your inbox placement rate,

share the best practices to increase inbox placement,

and much more.

Buckle up! 

If you’re a beginner like me and have spent hours unsuccessfully searching for the right piece of content or GitHub page that covers how to use Google App Script to send email, you’re in the right place!

In this article, I will take you step by step through the process of sending emails via Google Scripts.

So hold tight; we’re in for a ride!

Want better deliverability rates? Try verifying the email addresses on your contact list! 

For that, you’ll need the help of email verification tools.  

I took it upon myself to give 6 of them a test drive and, with that, help you pick one from the many available options. 

So, if you’re looking for reviews and comparisons between some of the leading email verification solutions (which also double as email validation tools 🙌🏻), keep on reading!

In this article, I’ll take you with me on a journey guided by a team of QAs, deliverability experts, and email marketers, where we will not only explore email test cases but also learn the steps for creating a comprehensive range of checks.

Let’s dive in!

Have you ever made a cake or an amazing meal and then just dropped it on the ground? Remember how disappointing it felt? 

Now imagine perfecting an email campaign just for it to get eaten alive by spam filters because of a poor choice of words on your end. The feeling of disappointment would be just as bad, right?

To help you avoid landing yourself in this situation, the outreach team at Mailtrap and I did some research and testing using our own cold email and regular campaigns and came up with 8 categories of email spam words you should avoid to achieve better email deliverability and open rates.

So, if you’re curious to see our findings, then keep reading!

Over the years, the popularity of email marketing has stayed consistent. And if you master how to do it effectively, it can help you take relationships with old and new subscribers on your email list to the next level, turn leads into customers, drive sales, and much more.

But that is easier said than done, as this marketing channel requires you to devise an email marketing strategy, come up with creative email marketing ideas, and send out engaging content as often as a few times a week.

If you find yourself struggling in this scenario, you’re in luck, as this article will give you useful inspiration for your next email marketing campaign, thus making at least the creative aspect less of a burden. Let’s dig in!

With its proven efficiency, email marketing stands out as a direct and cost-effective strategy, boasting an impressive average return of $42 for every $1 spent, a testament to a well-executed email marketing strategy. However, its true potential is unleashed only with a well-defined newsletter strategy, key to driving value, boosting revenue, and attracting new customers.

Have you fallen victim to the poor judgment of spam filter algorithms? No, this isn’t an ad run by an insurance company. Instead, this is the reality faced by email marketers and software engineers worldwide who put lots of effort and thought into their campaigns just to see them end up in the spam folder.

Once in the spam folder, an email is likely to never be seen by the eyes of its intended recipients unless they are rummaging through the folder in search of some lost password recovery email.

So, why are your emails going to spam, and what can you do to prevent that from happening? We tackle both of these topics here, so keep on reading!