Over the years, the popularity of email marketing has stayed consistent. And if you master how to do it effectively, it can help you take relationships with old and new subscribers on your email list to the next level, turn leads into customers, drive sales, and much more.

But that is easier said than done, as this marketing channel requires you to devise an email marketing strategy, come up with creative email marketing ideas, and send out engaging content as often as a few times a week.

If you find yourself struggling in this scenario, you’re in luck, as this article will give you useful inspiration for your next email marketing campaign, thus making at least the creative aspect less of a burden. Let’s dig in!

With its proven efficiency, email marketing stands out as a direct and cost-effective strategy, boasting an impressive average return of $42 for every $1 spent, a testament to a well-executed email marketing strategy. However, its true potential is unleashed only with a well-defined newsletter strategy, key to driving value, boosting revenue, and attracting new customers.

Have you fallen victim to the poor judgment of spam filter algorithms? No, this isn’t an ad run by an insurance company. Instead, this is the reality faced by email marketers and software engineers worldwide who put lots of effort and thought into their campaigns just to see them end up in the spam folder.

Once in the spam folder, an email is likely to never be seen by the eyes of its intended recipients unless they are rummaging through the folder in search of some lost password recovery email.

So, why are your emails going to spam, and what can you do to prevent that from happening? We tackle both of these topics here, so keep on reading!