Anybody can create and launch an email marketing campaign, but few experts understand how to turn email recipients into leads and clients.

My goal here is to help you become such an expert. I’ll show you how to identify common email marketing challenges and be proactive in preventing them from becoming real issues. Consequently, you should see much higher engagement with your campaigns.

Without much ado, let’s tackle the topic head first. 😀

Referral programs are one of the most effective ways to hire and retain new talent. In fact, data shows that 30-50% of the best hires come from referrals. Plus, 70% of referred candidates tend to stay longer than those from other sources. 

Referrals from employees work well because people do better when they know and trust their team members.

However, engaging employees for referrals requires balanced communication that is both professional and approachable. This is where well-structured employee referral email templates come in.

We’ve compiled our top 4 employee referral templates to help you streamline the process and attract great talents.

How do you usually choose a new tool? Intuition? Friend’s recommendation? We prefer to make decisions based on data. That’s why we’ve prepared this research for you.

Email HTML builders can help you create effective emails to increase your return on investment (ROI) — which currently stands at $38 for every $1 spent — and convert your leads to loyal customers. 

Whether you’re a developer or a marketer, this guide will help you know how to choose a tool that fits your needs from hundreds of options.

We’ll look at eight of the best responsive HTML email builders and how you can choose the correct tool for your email marketing needs.