Good customer service equals a more satisfied customer base. The data backs this up: 83% of customers are more loyal to brands that respond to and resolve their complaints. 

So, if a customer sends an angry email, they expect a quick response that solves the problem and reassures them that you’re taking their concerns seriously.

But the thing is, writing responses to these frustrated customers isn’t easy. You have to carefully craft a reply that not only helps ease their worries but also provides the right solution to their problem.

How do you do it?

Simple. Look at some angry customer email examples.

HTML is nearly as old as the internet, and so is one of its most common schemes: mailto. And, even though so many things have changed since then, good ol’ mailto is still widely used and taught in HTML courses all around the world.

The way it works is very simple. When placed behind a text and clicked/tapped afterward, it triggers a default email client to be opened and a new email message creator pops up on a screen. Usually, one or more fields are already pre-populated to make life easier for a sender (and make typos, and subsequent email bounces, impossible).

We’re going to explore different methods of customizing  html mailto links. We’ll also talk about whether it’s still a good approach in the 2020s, and whether there are any viable alternatives. Let’s start!

Sending the same letter to a large group of people is definitely cost-efficient, but is it effective? In this post, I explain what broadcast emails are, why marketers use them, and how you can send such letters to your audience.