Inbox Placement – Beginner Guide
When your marketing emails get to Spam, it’s bad. When transactional emails get to the Junk folder — it’s a catastrophe. Simply put, emails that land in Spam waste your resources, worsen your sender’s reputation, and potentially drive your clients away.
The good news is, that you can influence the number of emails that get to the primary Inboxes. In this post, I will:
help you better understand the intricacies of how email service providers (ESP) assess your emails,
explain how to calculate your inbox placement rate,
share the best practices to increase inbox placement,
and much more.
Buckle up!











