It’s no secret that quality assurance automation is rising in the software development lifecycle. This article offers an overview of the best automated QA testing tools, explores their pros and cons, and offers a glimpse of which tool might be the one that could help you achieve better results in testing. It’s worth noting that it’s still essential to have a robust manual testing process since automation complements, rather than replaces, manual testing. Furthermore, data-driven testing can optimize the process by utilizing varied data sets, making it adaptable and dynamic.

Automation testing is using software to test another software. If applied correctly, the automation strategy helps reduce costs and improve the overall engineering and testing culture. Playback tools can also streamline the process, although it’s essential to understand the underlying mechanisms.

However, when choosing the right automation solution, it is easy to get lost in the ocean of modern QA automation software on the market. Here, we have selected some of the top automation testing tools that could help take over the time- and labor-consuming tasks and boost the general performance and functionality of the product.

Ideas of the tools and approaches for measuring your email marketing campaigns in the most efficient way.

The humble email remains a cornerstone of any marketing strategy. Tried and tested, but also improving all the time, a good subscriber list and quality content direct to these inboxes can be one of the most effective ways of driving your audience to action. To make sure you’re getting the best out of your email campaigns, you should always be tracking and comparing your own key performance indicators (KPIs) against each other, as well as against competitors and industry at large – and one of the most important of these metrics is click-through rate (CTR). In this article, we’ll explore key ways to boost your email CTR.

DMARC is one of the key methods for protecting your emails from spoofing. Yet, only half of Fortune 500 companies have implemented it so far. Is it because the setup is difficult? Absolutely not. Setting up DMARC is really easy and won’t take more than 15 minutes. Learn how to do it with our guide.

In a nutshell, an email hosting provider is a company renting out space in one of its servers for users to store their emails. There is a large pool of email hosting services out there for businesses to pick and choose from. Professional email hosting providers usually vary in terms of what they offer, such as disk space, trial period, pricing, supporting authentication protocols, and so on.

Perhaps the only case where an everyday regular person pays for any email service is when you have a ton of vacation photos that force you to get a family email hosting plan. However, if you are a business that deals with sensitive data, and with today’s strict privacy laws such as GDPR most data are sensitive, you most probably do need a dedicated email server hosting. After all, no one wants to pay a hefty fine for a data breach or unintentional mishandling.

Would you believe that the first mass email marketing campaign was sent in 1978? Yes, 54 years ago, Gary Thuerk, the man dubbed the Father of Spam, sent a few hundred emails and got the ball rolling for commercial email. Since then, this has become one of the most effective and popular tools in marketing.

But with great power comes great responsibility confusion (yes, the strikethrough was on purpose 😉 ). 

Many of you reading this article probably find yourself in a situation where you have an email marketing list with tons of subscribers but no idea what type of marketing emails to send them or even what options you have.

To help clear up this confusion and leverage the great benefits of email marketing, we’ll go on a deep dive into all the ins and outs of this direct marketing method.

So, let’s dive in!

Inbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the global IPR has grown from 79% to 85%. This means that only one in six commercial emails miss the target. Would you like to achieve this rate or even improve it for your marketing purposes? Below, you’ll find a comprehensive guide on how to stop your emails from going to spam.

Here we go again. Just when you figured out what all these weird abbreviations (DKIM, SPF, DMARC) are, one more pops up on the horizon. Weren’t you safe enough already? Weren’t the spoofers, seeing your robust DNS records, quietly running away? Not all of them. The bad news is that you need to become familiar with the new kids on the block –  BIMI records. Good news – we’ve got them covered for you. Read on!

Sorted out authentications? Check. Built a domain reputation? Check. Avoided spam filters at all costs? Check. The list of things for improving deliverability goes on and on. Let’s add one more thing to the list then because PTR records can make a difference too. What are they about? How do you add them properly? Let’s see!

In the DKIM Explained blog post, we featured a doleful story of a product owner named Mark who missed a chance to sell his product to a prospect named Yvonne. Mark’s marketing emails reached Yvonne’s mailbox but ended up in a ‘spam’ folder. So, she has signed with another company. The reason was quite simple: Mark’s emails lacked a DKIM signature. Don’t make his mistake and set up your DKIM record with the help of this guide.