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@nataliiapolomkina shared a post, 1 day, 22 hours ago
Mailtrap

PTR Records and Why They Matter for Emails

Sorted out authentications? Check. Built a domain reputation? Check. Avoided spam filters at all costs? Check. The list of things for improving deliverability goes on and on. Let’s add one more thing to the list then because PTR records can make a difference too. What are they about? How do you add them properly? Let’s see!

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@nataliiapolomkina shared a post, 3 days, 19 hours ago
Mailtrap

Your Guide to Safe Emails: Create and Implement a DKIM Record

In the DKIM Explained blog post, we featured a doleful story of a product owner named Mark who missed a chance to sell his product to a prospect named Yvonne. Mark’s marketing emails reached Yvonne’s mailbox but ended up in a ‘spam’ folder. So, she has signed with another company. The reason was quite simple: Mark’s emails lacked a DKIM signature. Don’t make his mistake and set up your DKIM record with the help of this guide. 

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@nataliiapolomkina shared a post, 1 week, 4 days ago
Mailtrap

Difference Between Hard and Soft Bounce

“Your email failed to be delivered”. Again. Why? Even when you think you configured everything properly, there are various reasons why your email might bounce. Some might be really your fault but most of the time, it’s things out of your control that cause emails to come back in a matter of seconds. Let’s analyze each case one by one and talk about the difference between a hard bounce and a soft bounce.