Product Launch Email Template

Launching a new product can be an exciting time for a business. They’re eager to spread the word and promote conversation around products or services. 

Email is among the most effective platforms for this. So a great product launch email template is worth its weight in gold.   

But simply sending out an email to the masses and boasting about your launch won’t benefit anyone. Like all things digital marketing, there’s an art to writing a perfect product launch email. Someone must meticulously choose everything from the visuals to the subject line, the color scheme, and the copy itself. 

A lot goes into a successful product launch announcement email. For one, you need information on your target audience. It means knowing what kinds of email subject lines grab their attention, what colors they respond to in sales emails, what social media channels they frequent. Plus, the type of copy that speaks to them, whether they’re Apple or Android users, and even what time they normally open emails. 

It’s an arduous, complicated process that can be made easier…  

Here, you’ll learn more about how to craft the perfect email for your new product while taking in some shining examples of announcement email excellence from successful businesses. 

4 Product launch email templates

B2B product launch

You must execute a B2B product launch in a precise manner. It differs wildly from its B2C counterparts because of the target audience. You’re reaching out to working professionals, hyping a product launch explicitly designed to serve their businesses. 

You’ll need to understand the people you’re marketing to, knowing their role in the organization, their average age, gender, and more. Target your initial teaser email around that specific information and follow up strongly. 

The examples and templates provided in this article are an excellent starting point. Still, it would help if you remembered to keep your target audience in mind when adapting these ideas and directions to suit your B2B product teaser and promote your launch. 

The example below is an email sent by the cloud-based accounting software SoftLedger.

Screenshot provided by Kevin Kessler

In this example, SoftLedger hypes new features rolling out for its software. You’ll notice right away the company addresses the recipient by name before diving into the heart of the matter. There’s no beating around the bush. We leap headfirst into what this is about and who it’s for. 

The company then goes right into what you can do with this software and how that can help you with your business needs. It goes on to hype the automation features of the software, further expanding on how this alleviates common pain points. 

At the bottom, you have a clear call-to-action button and a list of awards and social links. This email is as straightforward and effective as it gets. 

Here’s another example from the same company.  

Screenshot provided by Kevin Kessler

It immediately asks a pain point-related question after addressing the recipient by name. The email discusses how the company’s new automation feature can resolve these issues, painting a picture of one less headache during a business owner’s day.

After that, the message states what you won’t have to do, which is always an effective tactic when addressing any potential customer in the business world. In the second paragraph, it touches once more on the benefits of this feature and how its software, in general, can improve a customer’s life. 

This second example was less dry and had more personality. Your chosen option will depend on the audience segment you’re trying to reach. 

You might also vary your CTA depending on where you are in development. For example, if you’re driving interest with pre-order emails, your CTA button could say “PreOrder Now” or “I Want One!”

With those examples in front of us, let’s dive into our B2B Product Launch Template. 

B2B email template for new product launch

Subject Line: Improve Your (Pain Point) With (New Product Name)

Hi, (Customer First Name)

Our (Product) has now officially launched, and we’re eager to show you how (Product) can help you reshape your (Pain Point) through its (Main Features). Imagine a world where you’ll be able to (Pain Point Resolution) easily, adding (Added Benefits to Business Operations). 

We’re incredibly excited to bring (Product) to the market and are confident that by using its (Main Features), you’ll be able to (Pain Point Resolution) and (Added Benefits) starting right away. (Include the following sentence if providing a special offer). We’re so confident in (Product’s) effectiveness that we’re willing to offer (Details on the free demo, money back guarantee, discount, etc). 

(CTA Button) 

Website launch

Launching your brand-new website is a huge deal that you need to celebrate. Whether launching a new site for the first time or rolling out a new user interface on an existing website, you’ll want to get the word out about what your online presence has to offer. 

In the modern business world, opening a new website should be celebrated with the same fervor and gusto as opening a physical store. After all, in the internet age, your website is essentially a storefront. It’s the first thing most customers see, and an extension of your brand. In many cases, it’s how customers will interact with your company for their entire customer lifecycle. 

Our website launch email example comes from Descope, a company that creates authentication flows for apps. 

Screenshot provided by Kevin Kessler

This email is a bit longer than the other examples in this article and there’s nothing wrong with that. Sometimes your message requires more than a few bullet points.  

Of course, the effectiveness of this tactic all depends on your target audience. If your audience will stick around through a longer email, then by all means, write more. But, if they’ll only open and read short, skimmable text, make sure you deliver what they want. 

Even though it’s a longer read, Descope does a great job of using best practices to keep the reader interested. Right away, you can see there’s an eye-catching graphic and logo at the top, and the copy takes a more conversational tone. 

Paragraphs are short and easy to read. And there are links sprinkled throughout that recipients can follow to learn more. 

When writing product release emails, the subject line is one of the most important components. It acts as your hook – drawing your reader in and convincing them to open your email. Without a compelling subject line, the rest of your email is worthless. 

The subject lines Descope used for their emails were: 

• It’s nice to officially meet you
• Making authentication as easy as 1-2-3

After you get your reader to open the email, you’ve got to keep them reading. How? By starting your body copy with another great hook. 

Descope does this in their email with a little bit of curiosity and humor – “It feels good to not be sneaking around anymore” and “we launched out of stealth” piques the curiosity of the reader and brings to mind images of a rogue sneaking around in the dark. It’s a fabulous way to get someone to read the rest of an email, don’t you think?

As promised, here’s an email template you can use for a website launch. Feel free to personalize it and make it yours according to your style, brand voice, and audience preferences. 

Website launch announcement email template

Subject Line: Our New Website is Live!

Hi, (Customer First Name), 

(Company Name) is delighted to unveil our new website to the world! Created by the extraordinary minds of (Designers), this website will create a smooth online experience for (Company) customers, walking you through our services, story, and (other additional features). 

Using this new website, you’ll be able to (List Special Features), which will help you to (Pain Point Alleviation) 

CTA: Check it Out! 

To delve deeper into effective product launch email templates and gain valuable insights, be sure to visit the original article on the Mailtrap blog. Your journey to mastering email communication starts here!