Tips for effectively executing your email marketing ideas

Build a quality email subscriber list and segment it 

To send a campaign, an email contact list is the main requirement, but that doesn’t mean that the list can hold just any contacts. Instead, it has to be people who are genuinely interested in your business, and that want to hear from you. 

To build an email list of this sort, in other words, a quality email list, you can give out lead magnets like an ebook, a discount, and so on, in exchange for an email address. 

Do keep in mind that on the page where you have your email list sign-up form, you also need to include an explanation of what type of communication you’ll be sending.

Once your email list has grown to a decent size, segment it based on factors such as behavior, preferences, purchases, etc., so you can send emails that are tailored to each segment and thus more relevant.

Lastly, remember to give your email list a cleaning regularly to get rid of any inactive subscribers and those who have chosen to unsubscribe.

Create a captivating subject line 

Let’s be honest; we all love a good email subject line and are more likely to open emails whose subject line catches our eye. 

As a rule of thumb, your subject lines should create a sense of urgency/curiosity but also be clear, concise, personalized, and engaging. 

When it comes to things you should avoid in your subject lines, those include all spammy wording, exclamation points, unnecessary capital letters, and so on. 

For some email marketing subject line ideas, check out the following:

• Personalized subject lines – contain the name or location of the recipient
• Curiosity-based subject lines – contain phrases like “you won’t believe what’s inside this email” or “guess what we have in store for you”
• Urgency-based subject lines – contain phrases like “last chance,” “limited time offer,” and similar
• Benefit-based subject lines – highlight the benefit the recipient gets by opening the email. For example, “exclusive offer inside” or “our new product will change the way you clean your house”
• Question-based subject lines – contain a question like “is making typos a common issue for you” or “what habit do all billionaires have in common”
• Emotion-based subject lines – contain emotional triggers such as “you’ll be amazed at what we have to offer” or “happiness is just one click away” 
• Number-based subject lines – contain a number in different ways, like “50% off your next order” or “3 ingredients you need in your kitchen”

Nail your email design 

People are visual creatures which means that a great email design can be the key to an impressive and memorable first impression. 

What exactly is a great design? Well, that will highly depend on your brand and audience. But if you want some general pointers, those would be to have a simple layout containing plenty of white space, a nice ratio of images, text, and graphics, a clear and legible font, and a good font size. 

It’s also important to be on brand when it comes to colors, fonts, and visuals (images, videos, GIFs, etc.) and have a design that looks good on all devices, especially mobile devices.

If you are having trouble coming up with design ideas for your email templates, a good practice is to check out emails from businesses in the same industry as you and/or with similar branding. 

Along with that, you also have resources such as reallygoodemails.com, Pinterest, and others where you can find great examples of all types of emails.

Use A/B testing to optimize 

In case you aren’t familiar with A/B testing, it’s when you show different versions of the same email, landing page, etc., to a portion of your audience to test which one performs better. 

When it comes to A/B testing emails, you can create different versions of the same email by changing the subject line, visuals, CTAs (call-to-action), email copy, and so on. 

It’s important to note that you should only do A/B tests with versions that differ in terms of one or two email elements, so it’s easy for you to determine why one version outperformed the other. 

Once the better-performing version is identified, send it to the remainder of your audience. Doing this for all your email campaigns can optimize them, improve your open rate, CTR (click-through rate), and conversion rate, as well as boost ROI.

Besides subject lines, visuals, CTAs, and the copy we mentioned earlier, other elements used for developing email marketing A/B testing ideas include: 

• From names 
• Email sending frequency 
• Send times 
• Audience segments
• And more

Monitor email deliverability  

Although this is a step you take once your emails have been sent off, it’s still a crucial one for the effective execution of email marketing ideas.

By monitoring email deliverability metrics, you will know what percentage of your emails ended up in the spam folder or bounced and what percentage made it into the recipients’ inboxes. And in case you see that your deliverability is not at its best, you can then start looking into factors that might be affecting it, such as email authentication, sender reputation, email content, email list quality, sending frequency and consistency, possible technical issues, and so on.

What’s next?

Whew! That was a lot of things to cover, but we hope you enjoyed learning new information as much as we enjoyed sharing it. 🙂 

As your next step, we advise you to check out the mailtrap guide email marketing ideas.