What is GDPR all about?
Personal data protection is what the GDPR focuses on. Personal data is any information that can explicitly or implicitly identify an individual. This may include:
- name
- location
- addresses (mail, email, IP, etc.)
- bank details
- gender
- religious beliefs
- ethnicity
- political opinion
- biometric data
- web cookies
- contacts
- device IDs
- and pseudonymous data
GDPR lays out rules and principles of personal data protection. Itâs aimed at the way companies collect, store, or use the data. There is no direct emphasis on email or email marketing. However, the mailbox of a company contains lots of data that can be deemed personal: names, email addresses, conversations, and much more. Therefore, an email is a valuable asset that must be in compliance with GDPR requirements. This includes email marketing, antispam activities, as well as email encryption and safety.