Looking for SendGrid alternatives: Criteria
Before starting the search for options, it is always a good idea to define the criteria of the right email service provider.
FunctionalityÂ
Based on your workflow, specify the purpose of the tool you are looking for. SendGrid is used both for sending marketing email campaigns (such as newsletters or bulk promotional messages) and transactional emails (such as user notifications, account confirmations, etc.).Â
The majority of businesses need to send both; for this reason most of the email sending tools provide email API and access to an SMTP server (usually, more than one), along with the user interface and template constructor. But there still are several email marketing tools designed for marketers and focused on their needs. Similarly, there are great dedicated transactional email services built for developers.Â
Are you sure that you actually need both? Or do you prefer to use separate tools for different needs, and have an alternative solution for edge cases?Â
Later, we will use these criteria to organize a list of SendGrid alternatives.Â
Reliability
This one doesnât require additional explanation â of course, you want a reliable service that provides exceptional deliverability. You should be careful with entrusting your customer data to other services. In this post, we list tools tested and recommended by leading companies.Â
Ease of integrationÂ
User-friendly interface and clear documentation are a must for a good email sending tool. When selecting from several options with equal criteria, choose the easiest one to use, preferably cloud-based. Also, make sure thereâs enough room for optimization to fit your growing business needs.
Meeting your budgetÂ
In a perfect world, we would choose a tool that does everything, is reliable, has all possible features, and is cost-effective. In reality, define your budget and prioritize the features you actually need. And itâs always good to pay as you go and add more features when necessary.
Letâs move directly to the list of email services!Â
Best Sendgrid alternatives if you need email marketing software
Looking for an awesome tool just for sending email marketing campaigns? Then you are lucky! You have a great choice of services featuring an intuitive interface, email design options, automation, analytics, and a list of additional features.Â
ActiveCampaign
ActiveCampaign is an email marketing, marketing automation, and CRM software product. It is suitable for different types of businesses, from small ecommerce companies to larger tech enterprises. This tool is designed to streamline your sales, marketing, and customer service/support.Â
ActiveCampaignâs strengths include:
- email marketing and automation (build funnels, auto-responders, personalized email sequences, track events and attribution, etc.)
- CRM and sales automation (lead scoring, tasks, sales reporting)
- customer success management (customer health tracking, onboarding, feedback collection)
- extensive integration with up to 300 other toolsÂ
- other messaging and targeting tools (live chat, Facebook custom audiences, SMS, and more)
The software is available in 14 languages, including English, Spanish, French, Italian, German, Portuguese, Polish, and Russian.
Pricing is based on the number of contacts you have. The Lite subscription plan offers email marketing and automation mostly, while CRM, site messaging, and other advanced features are available in higher-priced plans. The Enterprise plan contains nearly no limits and even offers HIPAA compliance.Â
The Lite plan starts at $15/month with 500 contacts. Free trial and product demo are available on request.Â
ActiveCampaign also provides a few helpful free tools including subject line generator, card abandonment calculator, buyer persona templates, and more.Â
AWeber
AWeber is purely email marketing software for small businesses.Â
AWeberâs strengths include:
- email campaign builder (drag and drop builder, AI-powered email template designer, and free templates library)
- automated and personalized email campaigns
- sign up forms and subscriber managementÂ
- exceptional deliverability
- extensive integrations with content management, ecommerce, productivity, social media, and other types of toolsÂ
Pricing is super simple to choose from, with two subscription plans: free and pro. They also provide special terms for users with 25,000+ subscribers.Â
The Free plan is certainly enough if you have up to 500 subscribers and plan on sending no more than 3,000 emails per month. It provides a wide set of features, but doesnât include behavioral automation, split testing, advanced reporting, and some ecommerce options.Â
The paid subscription starts at $19 /month for 500 subscribers. 25,000 subscribers and unlimited number of emails will cost you $149/month.Â
Benchmark Email
Benchmark Emailâs motto is âEmail marketing made simpleâ. It describes well the purpose of the tool as it provides everything you need for successful email campaigns.Â
Benchmark Emailâs strengths include:
- drag and drop email editor along with the HTML editor and numerous templates
- email automation including sending of triggered and onboarding emails, abandoned carts, follow-ups, and other transactional messages
- list building and management (landing pages and forms) plus subscribers engagement powered by surveysÂ
- analytics/reporting as well a/b testing and inbox checker
Pricing also depends on the number of contacts and has three options: free, pro, and enterprise.
The free plan offers very limited functionality with 250 emails per month. The pro plan starts at $11.89 per month (billed annually) with up to 600 contacts. List verification and inbox checkers are available at additional cost. 25,000 subscribers and unlimited number of emails will cost you $140.24 /month (billed annually).Â
Benchmark also offers plans for high volume email senders that are based on the number of messages, instead of contacts.Â
The Enterprise plan is available on request, and best of all, this option is the only one where you can get email deliverability tracking.Â
Constant Contact
Constant Contact is also a tool for creating and sending email marketing campaigns. It has a particular focus on ecommerce.
Constant Contactâs strengths include:
- email template building with a drag and drop editor
- email marketing automation with triggered email series and list-building tools
- list segmentation based on the content subscribers click
- ecommerce email marketing and website builder
- exceptional deliverabilityÂ
Pricing is based on the number of contacts and offers two plans starting at $20 and $45 per month, accordingly. However, there is no calculator on their website to understand the cost of your number of contacts â the detailed information is available on request. But you can evaluate Constant Contact using it for free for the first month.
The advanced plan offers advanced ecommerce marketing, customizable pop-up forms, automated welcome and behavioral series, dynamic content, event marketing, polls, online donations, and more.Â
ConvertKit
ConvertKit is a platform for customer acquisition and retention (as it comes from its name). Email marketing is one of the main tools it provides.Â
ConvertKitâs strengths include:
- email designer and a content creator
- powerful action-based email automationÂ
- landing pages and sign-up forms
- 70+ integrations of ecommerce, ads, surveys, and other tools
Pricing depends on the number of contacts, similar to other provider plans out there. ConvertKit offers both free and paid subscription plans.Â
Free plan allows you to send basic email campaigns for up to 1,000 contacts but doesnât provide email automation and canât be integrated with other services. However, you are able to create landing pages and forms for free as well.Â
The paid plan starts at $29/month for up to 1,000 subscribers, while 25,000 contacts will cost you $199/month.Â
ConvertKitâs pricing is clear and simple, without any additional costs. Still, before purchasing, we recommend comparing all the details and features of paid plans.
GetResponse
GetResponse is a marketing software for entrepreneurs, online markets, mid-sized and large companies.Â
You can also send transactional emails with GetResponse but with a paid add-on and only as a part of the most advanced subscription plan.
GetResponseâs strengths include:
- drag and drop email editor and customizable email templates
- dynamic content and split testing
- email marketing automation and Facebook ads
- conversion funnels and lead magnets
- landing pages, sign-up forms, and webinars
- unmatched deliverability
Pricing is based on the number of contacts. There are four paid plans available, and you can try any of them for free within 30 days.
The basic subscription plan starts at $15/month for 1,000 contacts. 25,000 of contacts will cost $145/month. Â