What aspects of an email can you test?
You can test ALL aspects of your email and here’s a quick list:
- Email deliverability
- SPAM score
- Headers
- Technical tests (DNS authentication, inbox placement, etc)
- Email components and interaction elements
Also when testing, a structured approach is crucial, or you’ll get lost in all the data. Worse yet, you’ll waste a lot of time testing the wrong things.
Deliverability testing
Deliverability testing is the first thing to do because it’s about making sure your emails hit the inbox, not the spam folder. And my dear colleague Piotr wrote a great guide on “Email deliverability: Everything you need to know”.
We even got an entire cheatsheet playlist about it. Hit ▶️below.