In the HTML vs plain text battle, it may seem that the plain text won. At least from the marketers’ perspective, these appear to drive more engagement and conversions. Indeed, I’ve given you a bunch of data to support this claim, yet I wouldn’t say it’s a hard-and-fast rule. Simply, email campaigns are an ever-evolving job and sometimes they appear to have a mind of its own. Therefore, you need to continuously analyze the audience engagement metrics to tailor the email strategy. And your goal should always be to ensure the strategy aligns with user expectations to maximize campaign effectiveness.

In this guide, I dive deep into the ins and outs of Office 365, showing you what it’s best used for and how to configure it, while also providing you with some actual examples. What is an Office 365 SMTP server? SMTP, orSimple Mail Transfer Protocol, is an internet standard protocol responsible for ..

I took the time to test out Mailchimp Transactional Email alternatives so I’ll give you a detailed guide through the top contenders and what to look for when migrating from Mandrill. The main focus is on email delivery services that can provide reliable inbox placement. But as a lot of contenders ev..

How IMAP protocol works, what it’s used for, its pros and cons, and how to test it out efficiently.

What do email marketers actually mean when they refer to email verification? One marketer’s validation is another one’s verification. The two terms are often used interchangeably, which isn’t correct, as they both have different meanings. However, that’s not all bad news. Developers and QAs also mea..

After tackling theAndroid Intent send emailtask, I have a newfound respect for this OS and its intricacies. The methodology is pretty straightforward and relatively simple to implement. I’ll cover the steps I took and show you how to use Intent to send emails from an Android app (code examples inclu..

For the last month or so, I spent my days testing popular transactional email services. I played around with dozens of tools on the market and picked out 8 best-performing providers. I reviewed all of them based on pre-selected criteria. Moreover, I scraped through the reviews on software catalogs t..

Today every business with even the smallest online presence uses email as one of the main communication channels both with employees and customers. And still, there is a lot of confusion on how it is operating, how one can set it for professional use, and what cloud email has to do with all of that...

Want better deliverability rates? Try verifying the email addresses on your contact list! 

For that, you’ll need the help of email verification tools.  

I took it upon myself to give 6 of them a test drive and, with that, help you pick one from the many available options. 

So, if you’re looking for reviews and comparisons between some of the leading email verification solutions (which also double as email validation tools 🙌🏻), keep on reading!

Wondering where to start with email tests? Not sure how to make your templates highly deliverable? No worries, I got you covered. This article guides you through email testing for beginners including definitions, types of testing, tools, and tips for best practices. What is email testing? Email test..

This guide delves into the fundamentals of using Telnet for SMTP testing. It offers a thorough walkthrough on setting it up across various operating systems and exploring alternative methods essential for network administrators. Why Use Telnet for Email Testing? Telnet emerges as a valuable tool if ..

I’ve been with Mailtrap since 2021, and I have tested a gazillion emails (using Mailtrap) and talked to god-knows how many SMEs to wrap my mind around all the intricacies. 

This piece is an honest account of my ‘how to test email’ journey. It covers every aspect you can test, their importance, and the examples of best practices. 

Sure, I used Mailtrap almost exclusively, so the following sections feature a bunch of references and pointers to our platform. But, you’ll also encounter other tools and tips on how to incorporate them into your workflow. 

Launching a new product can be an exciting time for a business. They’re eager to spread the word and promote conversation around products or services. Email is among the most effective platforms for this. So a great product launch email template is worth its weight in gold. But simply sending out an..

At the end of the day, Outlook spam filter not working is a real problem largely tied to client malfunction. Even so, as a sender, you need to hawk over your email functionality and ensure low percentage of spam messages. Just follow the tips in this article and your recipients will never receive unwanted emails from you.