I’ve been with Mailtrap since 2021, and I have tested a gazillion emails (using Mailtrap) and talked to god-knows how many SMEs to wrap my mind around all the intricacies. 

This piece is an honest account of my ‘how to test email’ journey. It covers every aspect you can test, their importance, and the examples of best practices. 

Sure, I used Mailtrap almost exclusively, so the following sections feature a bunch of references and pointers to our platform. But, you’ll also encounter other tools and tips on how to incorporate them into your workflow. 

At the end of the day, Outlook spam filter not working is a real problem largely tied to client malfunction. Even so, as a sender, you need to hawk over your email functionality and ensure low percentage of spam messages. Just follow the tips in this article and your recipients will never receive unwanted emails from you. 

Every email campaign is launched with a particular goal in mind. This can be to promote a product feature, sell a subscription plan, raise customer engagement, and so on. Goals define the key performance indicators (KPIs) or metrics a marketer has to track.

On May 25, 2018, the General Data Protection Regulation (GDPR) took effect in the EU.

While sending emails is a straightforward process for individuals, organizations don’t have that luxury. They must put a lot of thought into this process to avoid security threats and ensure all of their emails get to recipients’ inboxes. That’s where email infrastructure comes into play. 

Though it operates behind the scenes, it combines all the components that are responsible for sending and delivering emails. Today, we’ll break down what email infrastructure is, how it works, and what can be done to boost its performance. 

Which email transfer method should you use for sending transactional or bulk emails? Primarily, there are two options. A platform-agnostic SMTP relay is the most common one. It is based on the Simple Mail Transfer Protocol and sometimes is the only choice that makes sense. Web APIs, however, are better than the SMTP method in many use cases and have increased in popularity. You may also want to give it a shot. Let’s find out.

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