How to Track Email Marketing Performance
Ideas of the tools and approaches for measuring your email marketing campaigns in the most efficient way.
Ideas of the tools and approaches for measuring your email marketing campaigns in the most efficient way.
The humble email remains a cornerstone of any marketing strategy. Tried and tested, but also improving all the time, a good subscriber list and quality content direct to these inboxes can be one of the most effective ways of driving your audience to action. To make sure youâre getting the best out of your email campaigns, you should always be tracking and comparing your own key performance indicators (KPIs) against each other, as well as against competitors and industry at large â and one of the most important of these metrics is click-through rate (CTR). In this article, weâll explore key ways to boost your email CTR.

Have you ever made a cake or an amazing meal and then just dropped it on the ground? Remember how disappointing it felt?Â
Now imagine perfecting an email campaign just for it to get eaten alive by spam filters because of a poor choice of words on your end. The feeling of disappointment would be just as bad, right?
To help you avoid landing yourself in this situation, the outreach team at Mailtrap and I did some research and testing using our own cold email and regular campaigns and came up with 8 categories of email spam words you should avoid to achieve better email deliverability and open rates.
So, if youâre curious to see our findings, then keep reading!
Python provides multiple ways of testing emails. It has native options and the ability to integrate with a third-party tool, such as Mailtrap Email Testing.Â
Iâve recently explored a few approaches and will share my experience in this tutorial. Iâll cover native methods such as unit tests + aiosmtpd, Pythonâs subprocess function, as well as unit testsâ mock object library.
Iâll also demonstrate how to integrate and test emails in Python with Mailtrap Email Testing.Â

Iâve been with Mailtrap since 2021, and I have tested a gazillion emails (using Mailtrap) and talked to god-knows how many SMEs to wrap my mind around all the intricacies.Â
This piece is an honest account of my âhow to test emailâ journey. It covers every aspect you can test, their importance, and the examples of best practices.Â
Sure, I used Mailtrap almost exclusively, so the following sections feature a bunch of references and pointers to our platform. But, youâll also encounter other tools and tips on how to incorporate them into your workflow.Â

Launching a new product can be an exciting time for a business. Theyâre eager to spread the word and promote conversation around products or services. Email is among the most effective platforms for this. So a great product launch email template is worth its weight in gold. But simply sending out an..

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Over the years, the popularity of email marketing has stayed consistent. And if you master how to do it effectively, it can help you take relationships with old and new subscribers on your email list to the next level, turn leads into customers, drive sales, and much more.
But that is easier said than done, as this marketing channel requires you to devise an email marketing strategy, come up with creative email marketing ideas, and send out engaging content as often as a few times a week.
If you find yourself struggling in this scenario, youâre in luck, as this article will give you useful inspiration for your next email marketing campaign, thus making at least the creative aspect less of a burden. Letâs dig in!

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