HTML vs Plain Text Email: What to Choose For Your Next Email Campaign?
In the HTML vs plain text battle, it may seem that the plain text won. At least from the marketersâ perspective, these appear to drive more engagement and conversions. Indeed, Iâve given you a bunch of data to support this claim, yet I wouldnât say itâs a hard-and-fast rule. Simply, email campaigns are an ever-evolving job and sometimes they appear to have a mind of its own. Therefore, you need to continuously analyze the audience engagement metrics to tailor the email strategy. And your goal should always be to ensure the strategy aligns with user expectations to maximize campaign effectiveness.