In the HTML vs plain text battle, it may seem that the plain text won. At least from the marketers’ perspective, these appear to drive more engagement and conversions. Indeed, I’ve given you a bunch of data to support this claim, yet I wouldn’t say it’s a hard-and-fast rule. Simply, email campaigns are an ever-evolving job and sometimes they appear to have a mind of its own. Therefore, you need to continuously analyze the audience engagement metrics to tailor the email strategy. And your goal should always be to ensure the strategy aligns with user expectations to maximize campaign effectiveness.

I took the time to test out Mailchimp Transactional Email alternatives so I’ll give you a detailed guide through the top contenders and what to look for when migrating from Mandrill. The main focus is on email delivery services that can provide reliable inbox placement. But as a lot of contenders ev..

How IMAP protocol works, what it’s used for, its pros and cons, and how to test it out efficiently.

What do email marketers actually mean when they refer to email verification? One marketer’s validation is another one’s verification. The two terms are often used interchangeably, which isn’t correct, as they both have different meanings. However, that’s not all bad news. Developers and QAs also mea..

After tackling theAndroid Intent send emailtask, I have a newfound respect for this OS and its intricacies. The methodology is pretty straightforward and relatively simple to implement. I’ll cover the steps I took and show you how to use Intent to send emails from an Android app (code examples inclu..

For the last month or so, I spent my days testing popular transactional email services. I played around with dozens of tools on the market and picked out 8 best-performing providers. I reviewed all of them based on pre-selected criteria. Moreover, I scraped through the reviews on software catalogs t..

Today every business with even the smallest online presence uses email as one of the main communication channels both with employees and customers. And still, there is a lot of confusion on how it is operating, how one can set it for professional use, and what cloud email has to do with all of that...

Wondering where to start with email tests? Not sure how to make your templates highly deliverable? No worries, I got you covered. This article guides you through email testing for beginners including definitions, types of testing, tools, and tips for best practices. What is email testing? Email test..

This guide delves into the fundamentals of using Telnet for SMTP testing. It offers a thorough walkthrough on setting it up across various operating systems and exploring alternative methods essential for network administrators. Why Use Telnet for Email Testing? Telnet emerges as a valuable tool if ..