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@veljkoristic shared a post, 1 year, 1 month ago
Content Manager, Mailtrap

HTML vs Plain Text Email: What to Choose For Your Next Email Campaign?

Mailtrap.io

In the HTML vs plain text battle, it may seem that the plain text won. At least from the marketers’ perspective, these appear to drive more engagement and conversions. Indeed, I’ve given you a bunch of data to support this claim, yet I wouldn’t say it’s a hard-and-fast rule. Simply, email campaigns are an ever-evolving job and sometimes they appear to have a mind of its own. Therefore, you need to continuously analyze the audience engagement metrics to tailor the email strategy. And your goal should always be to ensure the strategy aligns with user expectations to maximize campaign effectiveness.

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@veljkoristic shared a post, 1 year, 5 months ago
Content Manager, Mailtrap

The Ultimate Guide to Mailchimp Transactional Email Alternatives

MailChimp Mailgun Mailtrap.io

I took the time to test out Mailchimp Transactional Email alternatives so I’ll give you a detailed guide through the top contenders and what to look for when migrating from Mandrill. The main focus is on email delivery services that can provide reliable inbox placement. But as a lot of contenders ev..

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@idjuric660 shared a post, 1 year, 5 months ago
Technical Content Writer, Mailtrap

A Deep Dive Into IMAP: What Is It and How Does it Work?

Mailtrap.io

How IMAP protocol works, what it’s used for, its pros and cons, and how to test it out efficiently.

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@idjuric660 shared a post, 1 year, 6 months ago
Technical Content Writer, Mailtrap

Email Verification: How It Works and Why You Need It

Mailtrap.io

What do email marketers actually mean when they refer to email verification? One marketer’s validation is another one’s verification. The two terms are often used interchangeably, which isn’t correct, as they both have different meanings. However, that’s not all bad news. Developers and QAs also mea..

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@veljkoristic shared a post, 1 year, 6 months ago
Content Manager, Mailtrap

Android Intent Send Email – Quick Tutorial with Examples

Mailtrap.io

After tackling theAndroid Intent send emailtask, I have a newfound respect for this OS and its intricacies. The methodology is pretty straightforward and relatively simple to implement. I’ll cover the steps I took and show you how to use Intent to send emails from an Android app (code examples inclu..

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@ketbostoganashvili shared a post, 1 year, 6 months ago
Technical Content Writer

Choosing the Best Transactional Email Service

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For the last month or so, I spent my days testing popular transactional email services. I played around with dozens of tools on the market and picked out 8 best-performing providers. I reviewed all of them based on pre-selected criteria. Moreover, I scraped through the reviews on software catalogs t..

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@veljkoristic shared a post, 1 year, 6 months ago
Content Manager, Mailtrap

Cloud Email Explained with Options to Consider

Mailtrap.io

Today every business with even the smallest online presence uses email as one of the main communication channels both with employees and customers. And still, there is a lot of confusion on how it is operating, how one can set it for professional use, and what cloud email has to do with all of that...

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@dzenanakajtazcs shared a post, 1 year, 7 months ago
Technical Content Writer, Mailtrap

Best Email Verification Tools in 2024

Mailtrap.io

Want better deliverability rates? Try verifying the email addresses on your contact list! 

For that, you’ll need the help of email verification tools.  

I took it upon myself to give 6 of them a test drive and, with that, help you pick one from the many available options. 

So, if you’re looking for reviews and comparisons between some of the leading email verification solutions (which also double as email validation tools 🙌🏻), keep on reading!

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@veljkoristic shared a post, 1 year, 7 months ago
Content Manager, Mailtrap

Email Testing for Beginners – Complete Guide

Mailtrap.io

Wondering where to start with email tests? Not sure how to make your templates highly deliverable? No worries, I got you covered. This article guides you through email testing for beginners including definitions, types of testing, tools, and tips for best practices. What is email testing? Email test..

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@denyskontorskyy shared a post, 1 year, 7 months ago
Technical Content Writer

Telnet Basics for SMTP Testing: A Step-by-Step Guide

Mailtrap.io

This guide delves into the fundamentals of using Telnet for SMTP testing. It offers a thorough walkthrough on setting it up across various operating systems and exploring alternative methods essential for network administrators. Why Use Telnet for Email Testing? Telnet emerges as a valuable tool if ..

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